The only difference between the 2006 Lincoln Visitors Bureau's annual "Be a Tourist in Your Own Hometown" campaign and the year before was the graphic design. After this redesign, the response to this campaign was much more enthusiatic than any of the previous years. In fact, the Visitors' Bureau had to reorder more passports to accommodate the requests.

The Campaign included a full-page newspaper ad, front cover of the Chamber magazine and an article inside, billboards and the passport itself. The passport was designed to accept stamps from each attraction a child visited (just like a visa stamp on a passport). The kids and parents loved it and it has become the new standard for the organization.